Saturday, February 22, 2014

It's not the device, but the ecosystem that's key!

I've been reading a lot of articles about how it's no longer about what device is accessing the Internet or the network but more about building the infrastructure and who is accessing it and it's really interesting to see how for example Google's approach with not caring what type of android devices are accessing as long as that's what's accessing our network now you have apple entering the scene saying okay we have less phones start access the Internet but at the same time they have the highest percentage of actual purchases through the devices so guess rethinking back to my days in early mobile banking mobile payments e-commerce etc. 10 years ago that it's coming to a full circle whereby the device that you having your hand in your pocket will be the access item for many things maybe for your house for payments etc. it's about simplification of getting rid of all these difficult means of payment cards cash this transfer that transfer but the problem is is that there are so many different ways to do these mobile payments thinking send to bank accounts etc. but nobody's really looking at it and aren't at least not many companies are looking at it from the outside in to say how can we make this user experience the easiest and most convenient possible thereby taking the hassle out of making versus with the assistance of location Devices you can now tell us where and offer them deals and opportunities or what not but I don't think that's what it's about I think is really about simplifying the purchasing process to say it out it would be amazing if you just walking to the store pick up the stuff that you want and walk out the door he don't even have to go to register this is the kind of way that I see how the future of commerce is heading

Apple Is Already Building Its Next Massive Business And No One Seems To Have Noticed

No comments:

Post a Comment